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Owala water bottles
Use of unexpected and often clashing colors is at the heart of the Owala brand. We wanted our surface designs to embrace a similar approach. Our first step in development was to create a library of color palettes we could use to create seasonal offerings and inform our designs. These bold and distinctive combinations were based on emerging color trends and predictive analysis.
Perfect for working out. Or chilling out.
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The patterns that emerged were inspired by athlesiure fashion, retro recycled materials and daring Gen Z authenticity. Each pattern was paired with a solid cap color selected from the seasonal palette creating consistency within the line.
